I view minimalism as a true art form in design. In branding, less can indeed say more, creating a clean and timeless look. For the rebranded logo, I chose a minimalistic, bold approach with a monochrome color scheme and a stylized pine tree framed by a tall arch. The clean lines and sharp geometry of the tree convey a sense of modernity and professionalism, while the straightforward, blocky typography adds a slightly retro touch, enhancing the impression of stability and trustworthiness.